How to use this SEO Checklist in 2021
Hey, I am Raghav ( Digital Marketing Expert ) from Raghav Digital Marketing & Business Solutions.
I’ve used this exact checklist to grow my organic traffic by 161.96% in 30 days:
It’s also helped me rank for SUPER competitive keywords, like “on page SEO”
And “keyword research”:
You don’t need to implement everything on this checklist.
Just do the best you can.
The more tips you put into practice, the more traffic you’ll get.
SEO Basics Checklist for 2021:
First, let’s tackle the SEO fundamentals. Here’s where you’ll learn about the tools and plugins you’ll need to rank in search engines.
1. Setup The Google Search Console
The Google Search Console is a VERY powerful free SEO tool.
Search Console is designed to help you track your site’s performance in Google search.
That’s why it’s packed with useful features, like:
- See which keywords bring you the most traffic
- Submit a sitemap
- Fix website errors
- Receive messages from the Google search team
- Lots more
In short: if you’re serious about SEO, setting up the Google Search Console is a key first step.
2. Install Bing Webmaster Tools
Next, setup Bing Webmaster Tools.
Is Bing as popular as Google? No. But up to a third of all searches are done on Bing. So it’s worth optimizing for.
Plus, Bing Webmaster Tools has some nifty features, like a built-in keyword research tool.
3. Setup Google Analytics
Google Analytics is the BEST way to see how people find (and use) your site.
Its many helpful features include:
- See how much traffic you get from Google
- Find the pages on your site that bring you the most traffic
- See if your traffic is increasing (and by how much)
- Identify other sites and search engines that send you traffic
- Your average bounce rate, page views, and time on site
Pro Tip: Connect Google Analytics with the Google Search Console. When you do, you’ll see helpful SEO information from inside of your Google Analytics account.
4. Install Yoast SEO (WordPress Users Only)
Yoast is the most popular SEO plugin on the planet.
And for good reason.
Yoast makes it super easy to optimize your WordPress site for search engines.
It also helps you with technical SEO stuff, like robots.txt and sitemaps. Recommended.
Keyword Research Checklist
Keyword Research is the foundation of SEO. And in this checklist I’ll show you how to quickly find keywords that your customers search for.
1. Discover Long Tail Keywords With “Google Suggest”
This is one of the best ways to uncover long tail keywords.
Here’s how it works:
First, type a keyword into Google.
Because these keywords come straight from Google, you KNOW that people are searching for them.
Which means that they’re great keywords to optimize your site around.
Pro Tip: Check out Keywordtool.io. This tool scrapes Google Suggest keywords, which makes this process much easier to scale.
2. Find Solid Keywords In The Google Keyword Planner
The Google Keyword Planner is Google’s official keyword research tool.
It’s technically designed for Google Adwords. That said, it’s still VERY useful for SEO keyword research.
After all, the data comes straight from Google. So you know that it’s super accurate.
3. Tap Into Online Communities
Reddit, Quora, forums and other online communities are excellent places to find keywords.
And I created a video that shows you how to find untapped keywords in these communities (step-by-step).
4. Identify Low Competition Keywords With KWFinder
KWFinder is a freemium keyword research tool.
What makes KWFinder unique is that it gives you TONS of data on each keyword.
As you can see, when you type a keyword into KWFinder, you get information on:
- Search volume
- Keyword difficulty
- Estimated visits
That way, you can choose low-competition keywords that are easy to rank for.
5. Find “Question Keywords” With ATP
Question Keywords are PERFECT for blog posts and articles.
(For example: “How do you make cold brew coffee?”)
And you can easily find them with Answer The Public.
On-Page SEO Checklist
Now it’s time to optimize your content using a handful of tested on-page SEO techniques.
1. Include Your Keyword In Your URL
Your URL helps Google understand what your page is all about. And a keyword-rich URL can improve your organic CTR.
That’s why you want to include your keyword in your URL.
For example, my target keyword for this page is “SEO checklist”.
2. Use Short URLs
Keep your URLs as short as possible.
A recent analysis of 11.8 million Google search results found that short URLs rank best in Google.
3. Front-Load Your Keyword In Your Title Tag
It’s no secret that you should use your keyword in your title tag.
But not as many people know that WHERE you put your keyword matters.
Specifically, you want to put your keyword in the front of your title tag.
For example, my main keyword for this post is “SEO case study”.
4. Embed Title Tag Modifiers
Title Tag Modifiers are words and phrases to add to your title tag.
When you do, your page will rank for lots of long tail keywords.
5. Use Your Keyword Once In The First 150 Words
Google puts more weight on the first 100-150 words of your page.
So make sure to use your keyword once here.
6. Use Your Keyword in H1, H2 or H3 Tags
Make sure to include your keyword in H1, H2 or H3 tags.
You might have noticed that I included the term “SEO Checklist”.
7. Optimize Images
The images you use say a lot about your content.
Unfortunately, Google still can’t “see” images like a human can.
So to help them understand your images, you want to optimize your image alt tags and filenames.
(As a bonus: optimized images also helps you rank in image search)
First, when you save the image, use a filename that briefly describes what that image is.
For example, let’s say you just took a picture of an spinach omelette with your iPhone.
Well, you’d want to name that image something like:
Then, when you add the image to your page, give it a descriptive alt tag:
8. Use Synonyms and LSI Keywords
Back in the day, it made sense to “keyword stuff” your page.
Today, Google is smart.
So instead of using the same keyword 1000 times, use synonyms and LSI keywords.
For example, let’s say you want to rank for “how to start a blog”.
Well, you’d want to mention that exact keyword a few times on your page… and synonyms like:
- How to launch a blog
- Starting a blog
- How to create a blog
- How to setup a blog on WordPress
You get the idea 🙂
Next, add some LSI Keywords.
LSI Keywords are terms that go along with your main keyword.
You can find a bunch of these using LSIGraph.com.
9. Use External Links
Make sure to link out to 5-8 authority sites in your article.
For example, in this list of SEO techniques, I link to trusted websites like Wikipedia and Google.com.
10. Use Internal Links
This is super simple:
Whenever you publish a new piece of content, link to 2-5 other pages on your site.
Pro Tip: Use keyword-rich anchor text in your internal links.
I HOPE YOU MUST LIKE THIS SEO CHECKLIST 2021 ( Raghav Digital Marketing & Business Solutions )