Best Free SEO Tools (Tried & Tested) by Raghav Digital Marketing & Business Solution 2021
Keyword Research Tools :-
Answer the Public pulls the questions people are asking (and a few other types of queries) from Google’s autocomplete results. It’s super useful for generating topic ideas.
Google Keyword Planner is Google’s keyword research tool. Use it to generate keyword ideas based on up to ten seed keywords, or from a website or URL. While Keyword Planner does have limitations such as a lack of absolute search volumes, it’s useful for finding keyword ideas that you might struggle to find using traditional keyword research tools.
Ahrefs’ Keyword Generator pulls the top 100 keyword ideas for any seed keyword or phrase from our database of over ten billion keywords across 170+ countries. It shows the estimated monthly search volume for each suggestion, plus Keyword Difficulty (KD) scores for the first ten ideas.
Google Trends shows the popularity of a topic over time. Use it to catch and capitalize on trending topics, and avoid creating content about those with waning interest.
Keyworddit extracts keywords from Reddit. Just enter any subreddit (e.g., /r/bigSEO), and it’ll pull a list of keywords with estimated monthly search volumes. It’s useful for finding topics that your audience are interested in, but that you may not have otherwise considered.
On-Page SEO Tools :-
1. Rank Math
Rank Math is a WordPress SEO plugin that helps with on-page and technical SEO.
Here are a few things it can help with:
- Adding titles, meta descriptions, OG tags, and other meta tags to posts and pages;
- Adding structured data markup for rich snippets;
- Redirecting URLs;
- Finding and fixing dead links on your site
SERPSim shows what your web page will look like in Google’s search results. All you have to do is enter your proposed title, meta description, and URL. SERPSim will also tell you if your title and description are too long. You should fix these issues to avoid truncation in the search results.
3. Google’s Rich Results Test
Google’s Rich Results Testing tool checks the structured markup on your page to see whether it’s eligible for rich snippets in the search results.
4. Schema Markup Generator
Schema Markup Generator creates structured data markup in the JSON-LD format. Just select the type of Schema markup you want to generate (e.g., local business, FAQ, product, etc.), fill in the form, then copy and paste the generated markup onto your site.
Ahrefs’ SEO Toolbar is a Chrome and Firefox extension that shows Ahrefs’ SEO metrics right in the browser.
It also generates an on-page SEO report for the visited page with important elements such as the page’s title, meta description, word count, headers, hreflang tags, canonicals, OG tags, and more.
Besides that, it:
- Checks for broken links;
- Traces redirect chains (full path);
- Highlights nofollow links;
- Displays Ahrefs’ SEO metrics in the Google SERPs;
And much more.
Link Building Tools :-
Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or web page.
It also shows the five most linked pages, most common anchor texts, the total number of backlinks and referring domains, and our proprietary Domain Rating (DR) and URL Rating (UR) scores.
It’s powered by the same industry-leading database as our premium tool. Some stats:
- 16 trillion known links;
- 170 million unique domains;
- 7 billion pages crawled each day.
2. Hunter IO
Hunter.io finds email addresses associated with a website. It’s free up to 50 requests per month.
You can also use the tool to find the email address of a specific person. Just enter the domain and the person’s name.
Install the Chrome extension for quick access, or use the Google Sheets add-on.
Ahrefs’ Broken Link Checker shows the top ten broken inbound and outbound links for any domain, subdomain or URL. You can use this tool to:
- Find broken link building opportunities;
- Find broken outbound links on your site, which you can fix to improve user experience;
- Find broken pages on your site to reclaim “link authority”.
Technical SEO Tools :-
Google Search Console (previously Google Webmaster Tools) is a free service from Google that helps you monitor and troubleshoot your website’s appearance in their search results.
Use it to find and fix technical errors, submit sitemaps, see structured data issues, and more.
Ahrefs Webmaster Tools is a free tool that’ll help you improve your website’s SEO performance. It allows you to:
- Monitor your website’s SEO health
- Check for 100+ SEO issues
- View all your backlinks
- See all the keywords you rank for
- Find out how much traffic your pages are receiving
- Find internal linking opportunities
It’s our answer to the limitations of Google Search Console.
Screaming Frog is a desktop-based website crawler. It’s one of the most popular tools available for analyzing and auditing technical and on-page SEO issues.
With the free version, you can crawl up to 500 URLs.
4. Cloud Flare
Cloudflare is a free global CDN. Not only can it speed up your site, but it can also protect it from malicious attacks.
GTMetrix analyzes the loading speed of your web pages. Alongside the performance score, it also shows actionable recommendations to make things load faster.
Google’s Mobile-Friendly Test checks how easily a visitor can use your page on a mobile device. It also identifies specific mobile-usability issues like text that’s too small to read, the use of incompatible plugins, and so on.
With Google’s move to mobile-first indexing, having a responsive website is more important than ever.
7. Where Goes
Where Goes? is a simple tool for checking redirect paths for any URL.
Just paste in a URL, and it’ll show both the type (e.g., 301, 302, etc.) and the number of redirects in the chain. You should minimize the number of unnecessary redirects because it slows down your website and contributes to poor user experience.
Furthermore, although Google confirmed there is no longer any PageRank dilution via 3XX redirects, having too many redirects in a chain may waste crawl budget.
Robots.txt Generator creates a properly-formatted robots.txt file in seconds.
More advanced users can use the custom option to create individual rules for various bots, subdirectories, etc.
Use this tool to check if persistent connections are enabled or disabled on your web pages.
10. Chrome DevTools
Chrome DevTools is Chrome’s built-in web page debugging tool. Use it to debug page speed issues, improve web page rendering performance, and more. From a technical SEO standpoint, it has endless uses.
Rank Checking Tools :-
1. Ahrefs’ SERP Checker
Ahrefs’ SERP checker shows the top 10 rankings for any keyword in over 170 countries.
For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc.
BrightLocal’s Local Search Results Checker shows you search results from any location—down to the city, town, or even ZIP level.
MobileMoxie’s SERPerator tool allows you to check your mobile rankings in any location, right down to an address, city, state, or zip code.
You can even compare devices since some SEOs believe that Google shows different results for iOS and Android.
Analytics Tools :-
Google Analytics is quite likely the most popular analytics tool out there. It gives you a whole range of data, which you can use to improve every aspect of your marketing.
Keyword Hero attempts to replace the “(not provided)” data in Google Analytics with real search keywords. The free tier allows you to analyze up to 10 URLs and 2,000 sessions per month.
Google Data Studio lets you create interactive dashboards and reports. It integrates with Google’s suite of tools, which makes it easy to merge data from places like Google Search Console, Google Analytics, etc.
Local SEO Tools :-
Google My Business lets you manage how your business appears in Google Search and Maps.
Claiming and optimizing your GMB profile is likely the most important thing you can do in local SEO. According to Moz’s 2018 study, GMB is one of the top local ranking factors for both “snack pack” and organic results.